Manscaped
Philips Male Grooming Magazine
Every year Philips has a global company show and the insight team use it as an opportunity to showcase some of their best research.
This year the they wanted to highlight changes and trend in the male grooming market. Working with the Philips innovation team I presented 3 routes and ideas on stock and format. We has to increase the budget as the quote didn’t cover design time. Fortunately I managed to persuade the client to come round and invest in design time to create a book that would create more impact rather than an uninspiring deck.
The plumped for a smaller size so can be used as a giveaway to attendees. There was no budget for artwork so imagery had to be free stock or supplied from the client. I opted to use iconography to split sections and tried to keep the photography looking as consistent as we could.
