Brandchannel in the flesh

Interbrand

Working with the Global Marketing Team to launched the first Brandchannel magazine based on the website. Communicating with CMOs from Nike, Mastercard, Burberry and others to design a publication to promote thought leadership within the industry. 

Splashed the cash on metallic ink for standout spreads and a fluro stock for the cover with white ink and spot uv. To make the book feel collectable and to help it stand out on the shelf!

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Issue 1

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Issue 2 Development - Mood

Issue 2 Concepts