Speed matters

Interbrand Best Global Brands

In its 20th year the Interbrand’s Best Global Brands 2019 show us what is now, and point to what is next. Whether it’s Amazon’s immediacy, Spotify’s abundance or Netflix’s intimacy, the impact of each brand ripples across every aspect of life and line of business.

This year, for the first time Interbrand published 6, forty page sector reports alongside the main report and we had to get our skates on. The event was in 5 weeks and we delivered all content, designed and laid out, printed and sent to New York for the launch event.

I worked with the Global Marketing Team and the Global Chief Creative Officer to create a set of on brand books that gave a deeper insight into 6 key sectors. Using section templates to highlight interviews and graphics to give bring clarity to the moves brands are making.